What is a Newsletter? What is it for?
Do you want to know what a newsletter is, what it is for and how you can use it to improve your relationship with users and customers? The purpose of this article is to clarify these questions and show you how you can use a newsletter to boost your digital results.
What is a Newsletter?
Surely you have already received an email in your inbox with informative content. But before continuing, it's important to clarify the difference between informational content and email marketing.
In email marketing, you are presented a commercial proposal, it has a sales-oriented format. The newsletter, on the other hand, has an information-oriented format, its main objective is to function as an informational bulletin, usually periodic. Didn't understand yet? Don't worry, we'll explore further ahead.
What is a newsletter for?
Basically, newsletters are publications sent by email to share relevant information with users, customers, collaborators or followers. It is a great way to keep your brand in evidence and strengthen the relationship with your audience.
It is an excellent way to communicate and can cover all kinds of topics such as news, updates and product launches or even for distributing educational content.
When is a newsletter used, and how can it help to convert leads?
Your brand must have a good relationship with your leads in order to be converting them into real customers. The process of strengthening this relationship is directly related to a good content marketing management strategy, and in this sense, the newsletter is of fundamental importance.
Through the newsletter, your brand will deliver content to users in a simple and very efficient way. For this reason, it is considered one of the pillars of nurturing leads and one of the most popular ways to maintain a long-term relationship with the [audience](/en /what-is-a-digital-audience-and-how-to-build-yours).
By maintaining an ideal publication frequency, the brand can always "remind" the customer of its existence without doing so in a pushy or hostile manner.
Among the main benefits of maintaining a newsletter, it is possible to highlight:
- Promote new products or services efficiently
- Generate brand authority
- Keep an open channel with old customers
- Low cost
- Many possible uses
- Build lasting and solid relationships with your [audience](/en /what-is-a-digital-audience-and-how-to-build-yours)
These are some of the benefits that a newsletter can bring to your business. So, if you have a digital business or want to build one, be aware of the importance of having a newsletter from the first moment, this favours your brand image and generates credibility.
Does a newsletter need to be periodic? What is the ideal frequency?
The frequency of your communications with your leads is crucial. This is possibly one of the key characteristics that distinguish a successful content marketing plan from one that fails.
It will be difficult for your brand to remain prominent if emails are sent at very long intervals. In this way, you could end up losing sales to a competitor, for example.
If you are sending too many emails, you also run the risk of losing your leads. If you overload their inboxes, it will make a negative impression and cause them to unsubscribe.
Therefore, the great challenge is to achieve balance. Currently, there is no secret formula for this. However, there are some considerations you need to make to define the perfect periodicity for your newsletter:
- What type of content do you publish?
- What is the persona of your audience?
- What are your campaign metrics?
As a general rule, you shouldn't send daily emails, but it's also not recommended to send more than one-week intervals.
How to improve the relationship with the audience through a newsletter?
"4bio is a platform that brings several facilities to audience managers through a feature widely used in all social media: the link in bio. I know, from experience, that it is not easy to maintain an online audience and still manage it effectively, being often necessary to switch between different applications and platforms to be able to maintain a minimally organized management of users. Through widgets and integrations, 4bio allows not only to create a newsletter, but to place it within a click of its audience. This is one of the reasons why 4bio has been built, to facilitate this management. How about getting to know it a little better? Click here to understand how you can better manage your audience."