What are LEADS?

There are many terms in the world of sales and advertising, and with the evolution of marketing, from traditional to digital, many of these terms are becoming increasingly common on the internet. The purpose of this article is to explain in a simple way one of the most common terms in the digital world today: LEAD.

Finally, what is a lead?

In the context of sales, a LEAD simply represents a prospect.

Depending on your organization's rules, the user may be called a LEAD at different stages of their journey, this relates on when the company considers that the individual is about to become a customer.

Regardless of the disagreements about when the user can be considered a LEAD (this is so complex that requires an article on the subject), it is certain that the LEAD is a future customer, and therefore the relationship must be maintained with great care and planning.

Why are LEADS important?

Building a relationship with your audience is a basic rule of thumb for executing an effective digital marketing plan. The main goal is to nurture this relationship over time and, through well-defined planning, convert occasional users into LEADS, enhancing their chances of making purchases.

This process is complex and may last from a few days to several months. During its execution, having a good management of your LEADS is critical to preserve the ability to create and target your content to the right users as your relationships get deeper.

With an efficient management of LEADS it is possible, for example:

  1. Increase your sales
  2. Increase your customers' satisfaction
  3. Generate more authority for your brand
  4. Reduce customer acquisition costs

These are some of the benefits that efficient LEADS management can bring to your business. So if you own a digital business or want to build one, know that your audience must be managed very carefully since the very beginning.


The purpose of this article is just to explain what the term LEAD means in a simple and summarized way, however, this subject is much more complex and dense than what was discussed here, if you want to know more about the topic or understand better how you can optimize your digital results, press CTRL+D to bookmark this blog or subscribe to the newsletter at the bottom of this page to receive news about our content.

How to improve your LEAD management?

"4bio is a platform that brings several facilities to audience managers through a feature widely used in all social media: the link in bio. I know, from experience, that it is not easy to maintain an online audience and still manage it effectively, being often necessary to switch between different applications and platforms to be able to maintain a minimally organized management of users. This is one of the reasons why 4bio has been built, to facilitate this management. How about getting to know it a little better? Click here to understand how you can better manage your audience."

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